THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN SALES EFFECTIVENESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN SALES EFFECTIVENESS
This research investigates the role of Customer Relationship Management (CRM) systems in enhancing sales effectiveness. Objectives are: (1) to determine the impact of CRM systems on sales efficiency, (2) to analyze the relationship between CRM usage and customer retention rates, and (3) to identify the challenges in CRM implementation. A survey design is chosen for its ability to collect extensive data efficiently. Utilizing Taro Yamane's formula, the sample size is 350, ensuring accuracy and reliability. The study focuses on the telecommunications sector in Port Harcourt, Nigeria, where CRM systems are extensively utilized. The reliability coefficient score is 0.88, reflecting robust measurement consistency. Findings indicate that CRM systems significantly improve sales efficiency and customer retention. However, challenges such as system integration and user adoption are noted. Recommendations include providing comprehensive training for CRM users and ensuring seamless integration with existing systems to maximize benefits.
Related Project Materials
INVESTIGATION OF THE EFCC AND ICPC AND THEIR IMPACT ON THE ACCOUNTABILITY OF THE PUBLIC SERVICE
Background of the Study
On the international stage, countries and nations that have good governance are...
AN ASSESSMENT OF THE CAUSES OF ROAD ACCIDENT
EXCERPT FROM THE STUDY
In the light of the analysis carried out, the following conclusions were drawn.
- Mechanical...
Read more
EFFECTS OF EXPOSURE TO CONTEXT CLUES ON ENGLISH VOCABULARY DEVELOPMENT OF JUNIOR SECONDARY II STUDENTS
ABSTRACT
An area that brings problem continuously to second language (L2) learners of English is vocabulary development. Exposing words t...
Read moreSECURITY CHALLENGES AND COPING STRATEGIES OF UNIVERSITY LIBRARIES FOR EFFECTIVE SERVICE DELIVERY IN ENUGU STATE
Background Of The Study
Security of library resources is very paramount in the provision of efficient l...
Read moreMOTIVATION AND JOB SATISFACTION AMONG SECRETARIES AS ADMINISTRATORS
ABSTRACT
This study was carried out to examine motivation and job satisfaction among secretaries as adm...
Read moreTHE IMPACT OF FINANCIAL ACCOUNTING ON INVESTMENT DECISION-MAKING
ABSTRACT
This study investigates THE IMPACT OF FINANCIAL ACCOUNTING ON INVESTMENT DECISION-MAKING, with objectives to understand the role...
Read moreANAYLSIS OF THE IMPACT OF TARIFFS ON ECONOMIC GROWTH IN NGERIA (1980-2010)
ABSTRACT
This study looks at the impact of tariff on the economic growth of Nigeria. It examines the extent to which tariff has brought a...
Read moreFINANCING OF REAL ESTATE IN NIGERIA (A CASE STUDY OF EBEANO HOUSING ESTATE ENUGU)
ABSTRACT
For sometimes now, it has been observed that some people dwell in tents while others live in thatched mud house...
Read moreAN APPRAISAL OF ACCOUNTING IMPLICATIONS OF CROSS-BORDER MERGERS AND ACQUISITIONS
ABSTRACT: AN APPRAISAL OF ACCOUNTING IMPLICATIONS OF CROSS-BORDER MERGERS AND ACQUISITIONS
This study appraises the accounting implicatio...
Read moreAN ASSESSMENT OF THE NIGERIAN CONSTRUCTION INDUSTRY’S READINESS TO ADOPT VALUE MANAGEMENT PROCESS IN EFFECTIVE PROJECT DELIVERY
ABSTRACT
Value management is widely accepted as a technique in achieving value for mon...
Read more
